On January 1, Miss Thapanee Kiatpaiboon, Governor of the Tourism Authority of Thailand (TAT) revealed that in 2024, more than 35.4 million foreign tourists came to Thailand, an increase of 26% over the previous year, and generated revenue of 1.67 trillion baht, an increase of 34%. In 2025, the tourist numbers goal is 40 million people, in which the revenue from foreign tourists will reach an all-time high of 1.98-2.23 trillion baht, along with encouraging more domestic visitors through the “Amazing Thailand Grand Tourism & Sports Year 2025” campaign.